“One step is easy. One step isn’t enough. If you’re only one step ahead, by the time your organization gets done working on your idea, it’ll be too late. Big organizations with lots of power fall in love with one-step innovations. They believe that their power will be enough to defeat the competition by the time they get to market. …”

“Three steps changes the game. Organizations that think three steps ahead are the groundbreakers and the pathfinders. They’re the ones inventing the next generation, the people who are undoing the very foundations that your organization depends on.

Three steps is difficult. It’s difficult to sell, even more difficult to build, and almost impossible to get your mother-in-law (or your boss) to understand. Three steps — that’s what’s worth building.”